In this lecture, I will be going to talk about the best practices for optimizing your on-page SEO and once you master it, your site will generate more organic traffic and will increase user satisfaction.
On-Page SEO is all about the internal structure, design, links, and media files of a website.
But before going further with On-page SEO, let us understand Google’s search algorithms, how does it work?
How does the Google search algorithm, in a fraction of seconds, is able to sort through billions of pages and show the most relevant results related to the query that has been raised?
Google has a large number of ranking algorithms that looks at various factors to find out the most suitable information based on its page relevancy.
Steps to Optimize Your Content for SEO
Page speed matters a lot. It is quite simple to understand because we all know that no one wants to wait. So, the load time is very important.
For achieving better user experience, website loading time is quite important.
Tools you can use to identify the problems and making your site load faster.
Page speed Insight
Google has developed many tools, and the best one is Page Speed Insights.
By the help of this tool, Google will provide the detailed description and will also let you know the best strategies for reducing server calls, file size and hence improving your site speed.
Also, you will get notified about the priority of steps from high to low, and hence you will be able to choose the first step for the best impact.
Pingdom being a third party still comes second on the list.
It helps user by analysing issues and breaking down specific fixes. It provides a 14 days free trial to its users.
Like other tools, GtMetrix plays a similar role and provides grade ranking depending upon your site speed.
Also, there is an option for setting an automatic alert that you can receive, if your site speed fluctuates below a certain threshold.
Content should follow WCAG Guidelines
WCAG which is known as Web Content Accessibility Guidelines helps in providing equal opportunity and accessibility to the users having disabilities.
It helps them understand, perceiving, and navigating, and contributing equally to the web.
So, there are concerns that we should keep in mind. We have to understand how people with disabilities use the web.
For example, videos are popular, so there should be video captions, people may not be able to understand the language, or people having a visual deficiency, for them, we should use large links, buttons, and controls or we should give them accessibility to increase the font size.
Secondly, you must focus on improving site usability. Users may not be financially literate, we need to make sure that the error message, notifications or any kind of feedback are very clear.
There should be no strings of numbers, let say if there is an error for an email address, the message should clearly state that they have to enter the correct email address.
Also, a clear layout and design are very important for a website and you need to make sure to use colors with good contrast. Your objective should be to meet all the WCAG Level AA guidelines.
Call to action is one of the most important things of any website and also a key ingredient for increasing the conversion rate.
Call to action can be of many forms depending on your content. You can use a button, an email, or a closing statement, or maybe a contact form or sign up link for a newsletter.
Steps to create a spellbinding Call-To-Action.
Here your focus should be on customer satisfaction. Let’s look at some steps.
# Free Trial
You can always offer a free trial or a free course for your visitors and later on, you can convert those visitors into your paying visitors.
But here, you have to be careful of not losing your trial visitors after the end of the trial.
# Benefit Oriented.
Visitors will always look for some benefits. You need to make sure to deliver some value to your visitors.
Maybe a statement like “I will help you in generating maximum leads in just 30 days” and then asking them to click the call to action button.
Note: Placement of your call to action button is also very important. You have to make sure everything, starting from the color to the font style of your CTA button so that it is easily visible.
Side panel placement works amazingly.
Creating a sense of urgency among your visitors is also important as it will drastically improve the CTR’s. Offers with a limited period of time or a high percent discount can work wonders.
Only using power words and not delivering what you have promised will result in a decrease in conversion rate so you have to be honest.
Your site should be accessible by everyone. Responsive web design is one of the most important criteria when it comes to web development.
In today’s time, visitors can visit a site using various devices. They may look at some information from a specific device and then might return back checking for different information from some other device.
Now, this simply explains that our site should work and show all the information regardless of any device.
Trying to create different websites for separate devices and delivering the results can be challenging. It will increase workload, time, and problems.
Also, Google always recommends having a responsive design which is now known as Mobile Friendly websites.
Keywords with High-quality content
High-quality content is the key to success. It is definitely not an easy task to perform and It requires consistency and time.
Here, you have to focus on intent optimization. The searcher always has a search intent. You need to understand, what exactly your audience is looking for.
Techniques for enhancing the effectiveness of your content.
Keyword Research– You need to analyze what’s there on the website and then need to make a list of keywords that you can expand further.
Here, you can use Google, enter your keyword, and look at what people are searching for. Look at the top 10 results either putting space after your keywords or scrolling down to the bottom of the page.
Keyword Density– How many times you use your chosen keywords in your article has a great impact. Keyword stuffing comes under 200 factors of Google. Google can even penalise those who use keywords mindlessly.
The frequency of your keyword should not be greater than 5.5 %. SEO book keyword density tool works great for checking keyword density.
Readability– You need to make sure that your content is easy to understand. Focusing on a high readability score will definitely have a greater impact on the ranking of your website.
I would recommend you downloading a popular WordPress plugin, Yoast SEO. It has a Readability and SEO Analyser that will help you to fix the errors right then and there.
Also, you can check out Readability Test Tool, It also works great.
Evaluate SERP and PPC results.
SEMrush– It is the most amazing tool. It has got a bunch of SEO tools that can really help you to get more traffic on your website.
It has an SEO writing assistance tool and content analyzer which will show the readability and detailed SEO analysis and improvements where you can fix certain errors and duplications for better ranking.
Of all other tools, the most amazing one is the SEMrush Keyword Magic tool. It will show a quality detailed analysis of Keyword volume, the number of searches per month, and keyword density percentage which will help you analyze the difficulty of keyword for getting it in the top 10 results.
It is an extremely helpful tool and I would definitely recommend it to give it a try by signing up for a free trial.
Ubbersuggest– This is a free SEO tool that has been created by entrepreneur Neil Patel.
This tool is specially designed for generating keyword ideas and it provides a detailed overview of keyword search volume, PPC, CPC, and search difficulty.
Title Tag– From an SEO point of view, it is one of the most essential tags. It makes Search Engines understand what the content is all about.
You need to make sure that you must use your target keyword in the Title tag. This will definitely be going to boost your site ranking.
Meta description– You must write a short description under 160 characters to explain what your site content is all about.
Your target keyword should be there in both meta descriptions as well as the title tag. It will help in encouraging your visitors to open the link.
Header tags– You should always use <h1>, <h2>, <h3> tags and so on to organise your content. There should be a proper heading as well as subheadings in your article.
It helps Google to understand the structure and then creating a snippet for your content.